Kindle books can make you quite a bit of money, just from the royalties. But that's barely scratching the surface. If you play your cards right, you can make a whole lot more from your Kindle books.
How do you do that? By using your Kindle books strategically.
1) Get the contact information of your buyers
That's easier said than done. If you sell books online yourself, your shopping cart system usually captures the contact information for you and adds it right into your autoresponder, such as Aweber or Constant Contact.
Amazon is pretty stingy with giving out customer contact information, so it can be tough to get your buyers’ info.
But all is not lost. In fact, your Kindle book gives you a perfect opportunity for capturing your customers' information. Here’s how:
2) Add lots of links to your Kindle
At the bare minimum, there should be a link back to your website prominently displayed in your book. It could be in the footer or in the resource section, or you could create a short chapter that will offer an enticing gift or upsell that will get the reader to your website.
You could even include an full-page ad or advertorial on one of the first pages. And speaking of the resource section of your book... that section could contain a
number of links, some of them to your website or sales pages, some of them to your blog, and some of them potentially to affiliate products.
However, be sure to make one of your most enticing offers one that lets you capture your readers' information. That's the most important part of the game. Once they're on your list, you can always sell them more of your products.
3) What should you offer?
You should create an offer that is complementary to what you wrote about in the book. In fact, while the book should offer real information, it should also leave the reader wanting... more. And you promise your readers that "more" in a follow-up offer.
For example, if you have written a short book on stress management, you could offer a downloadable hypnosis audio as a free gift. Such an audio offers real value, is an extension of the original offer, and chances are that most people who discover it in the book will sign up to get it. And that's exactly what you want.
4) Create an enticing upsell on your Thank You Page
After they go to your free offer and sign up, make sure there's an enticing upsell or affiliate offer on your Thank You Page. While not everyone will click, you might get a pleasant surprise.
5) Send follow-up emails
Last but not least, once you have captured your prospects' email addresses, use them, and do so wisely.
You should focus on three things: build a relationship with your readers, provide more value, and finally... nudge them to purchase something else.
And if you do the things in this article, you'll soon have a growing list - and many of the members of that list can easily be turned into happy repeat buyers.
How to Grow Your Kindle Book Profits by Creating Sequels and Spin-Offs
To increase your profits from your Kindle book with minimal extra work, follow the lead of TV programs and movie franchises that create spin-off products.
In fact, there are two major ways in which you could create spin-off profits: one is to create sequels, for which your earlier book will help you create a pre-sold audience, and the other one is to write books on related subjects within the same market. The best thing is that they work very well together as you will see in a moment.
Let's look at them in turn:
1) Create a series
Creating a series is an easy way to build an audience that will buy over and over again. This system lends itself especially to how-to type topics, which are a popular genre in the Kindle bookstore.
Examples for potential series are recipe books. You could start with a niche recipe book that caters to a specific niche, such as low-carb dieters, diabetics, people who need to avoid certain foods because of food allergies, and so on. As an alternative, you could focus on certain cuisines or ingredients.
Either way, once you have written and created the first book, you can simply add
MORE recipes, and write a second, third, fourth, and fifth book. There are no limits.
The nice thing about Kindle books is that they do not have to be full-length, as long as the content is great and the price is right.
2) Create books on related themes
As an alternative to creating a series of books on the same theme, you can also add books on related themes. So if you've been writing books for people who need to avoid gluten, you can start a line of books for people who need to avoid sugar, salt, or dairy, or even a combination of these.
At the same time, if you're writing books with recipes around certain foods, you can focus on different foods in turn. The same can be done with ethnic cuisines.
The advantage of the second approach is that you will be able to capture the attention of an ever growing market since you'll be showing up in the search engines for different keywords.
3) The benefit of doing both
If you’re wondering which approach is better, why not combine them and do both! That way you can capture new audiences and sell more books to the people who've been buying from you before. It's a win-win all around.
The best part is that this doesn't just work with recipes. You can also use both of these strategies with a lot of other types of topics, for example with books on hobbies or pets.
You can write books on crocheting patterns, for example, or quilting, or scrapbooking, and add more books on the subject with ever more patterns and details. And then you can branch out and go to related topics.
The same would apply to books on pet care, where you can write about pets in ever greater detail, and you can also branch out to other pets.
Creating additional books with this system won't take nearly as much time and effort as creating new books from scratch since you already have done most of your research, and you're very familiar with the subject. Yet all those extra books will greatly help increase your sales, your profits, and your following.
Niche Profit Maximizer - A Highly Efficient Approach to Creating Niche Versions of Your Kindle Books
How would you like to create a Kindle book once, and with minimal work, create new books, one after the other. That's what you can do when you pick a market with lots of niches.
Let's say you create a book on increasing your sales. You can write a general book, and then you can spin the content to make it the perfect book for real estate agents, insurance brokers, car sellers, coaches, multi-level marketers, financial advisors, and many more.
All you have to do is take the content you have already created, make small adjustments in the wording, add examples specific to your new target market, and Presto! You've got a new book that will attract an entirely new audience.
And you don't have to stop there.
Remember that Kindle books don't have to be big tomes. You can keep them fairly focused on one problem at a time that people want to solve.
So you could create a book for a range of different professions on how to get new clients, or how to network effectively (and with special venues that might be appropriate for them) and so on.
And before you know it, you'll have a series of books such as these:
• Networking for Sales Professionals
• Networking for Insurance Brokers
• Networking for Real Estate Brokers
• Networking for Multi-Level Marketers
• Networking for Solo Professionals
• And so on.
Another possible category might be books about pets, which come in a range of different varieties.
So if you've written a book on dogs, you could take the same content, with appropriate modifications of course, and write books for various breeds of dogs:
• How to bond with your new Poodle
• How to bond with your new Dachshund
• How to bond with your new Yorkshire Terrier
• How to bond with your new Pug
• How to bond with your new Chihuahua
You get the idea... Yes, you will need to do some additional research. Many breeds differ in what works for them, but you do not have to start from scratch. So you'll get multiple books for not nearly the same multiple in effort.
The cool thing is that you can wash, rinse, and repeat this principle, and write books on other problems people might have with their canine companions -- or with marketing their services, as the case may be.
If you write for dogs, you can write additional books on special dietary needs to keep your poodle, dachshund, Yorkshire terrier, pug, or Chihuahua healthy and happy, and sell them to the respective buyers of your previous books on those breeds.
And here's one of the best parts about a system like that: No more writer's block.
You'll have your subjects mapped out for you for as long as you want. There's always another aspect of dog care you can write about, and there are dozens of different
breeds, all with passionate fans.
All those books should keep your Kindle book commissions growing nicely month after month. There's really no limit to how far you can take this system.
Conclusion
As you can see, becoming a published author on Amazon is easier than you probably thought.
If you need help on how to get started, there are a number of great products available that can show you the ropes. And once you've published your first few books, you may well be able to get them set up in less than an hour.
The writing might be a different story, but as you've seen, there are lots of legitimate shortcuts. And the money will make it worth your while. After all, where else can you work once, and get paid over and over and over again, possibly for years to come!
Take action today!
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