Being a Kindle author can be a huge help with promoting your business. Check out the following ways in which it can get you more visibility and clients.
1) The Instant Expert Effect
Most of us are impressed with published authors. And if you've already done article marketing, you've benefited from the expert author status you can get through having your articles published all over the web.
But imagine how this effect can get magnified by actually publishing a book! You can add "Author of..." after your name, and people will be mighty impressed. They don’t need to know it took you only a few hours and was less painful than a visit to the dentist.
2) Getting leads and new clients
With a book in the Kindle store, you have the opportunity to get "found" by people who would never find you otherwise. They might find you through a “related title: suggestion, or by a keyword search on your topic. If you have a compelling title and if you price your book to sell as an "impulse buy," they're likely to buy.
And that's when it gets interesting, provided you did your job well to turn your book into a lead generation device. This means that in addition to your book content, you offer the reader reasons to go to your website for more information. You can offer a free assessment, an audio download, a video series, a short report – the options are only as limited as your brainstorming power. You can even offer add-on events to go with your Kindle book, i.e., a webinar, a teleseminar, or even a whole series of webinars or teleseminars. All of those make great fodder for press releases.
Once they visit your site, you can capture their name and email address, follow up with them, and turn them into your customers.
3) PR/Press release fodder.
If you’re trying to gain attention in the press or push yourself up in the Google search engine results, you probably already know that press releases can be very helpful. The drawback is that you can have trouble coming up with newsworthy items to write about yourself. Enter the Kindle.
Whether you publish a new Kindle book, or the topic of your book is in the news, you’ve got a ready-made news hook at your fingertips. And that means... a legitimate excuse for issuing a press release.
4) Be found on Google
If you’re trying to bring traffic to your website through Search Engine Optimization (SEO), you may have noticed that Amazon is almost always on the first page. The strength of its reach coupled with its incoming links make it a natural SEO powerhouse. Now, through Kindle, you can harness some of that power for yourself! If you publish a Kindle book with a good title and a good description, chances are that people will find it on Google. And getting found on Google is the key to getting leads.
In this case, the leads may arrive in a roundabout way, via your Kindle book. But those leads are likely to be very targeted and will make excellent prospects.
5) There's no limit
One of the coolest thing about getting published on Kindle is that there's no maximum number of books you are allowed to publish. Instead, you can write and publish books on any number of keywords (and subjects), which will increase your chances of being found by your target market for even more terms. And as your sales increase, so will your royalty checks!
Sunday, August 31, 2014
Sunday, August 24, 2014
Five Reasons Why You Should Consider Publishing on Kindle
You might be wondering how you could publish on the Kindle if you’ve never written anything longer than a grocery list. Never fear! Read on and find out why you should make the effort and why publishing on Kindle is not as daunting as you may think.
First of all, you may wonder, why you would want to get published in a format that can only be accessed with a device that you may not even own... yet.
1) A voracious market
With more and more Kindle owners looking for information to add to their new reading devices, you’ve got a ready-made market. And if you have a book in the Kindle store on a topic they're interested in, they may well find it -- and buy it. With many Kindle books priced at impulse-purchase levels, people end up clicking "buy" a lot more often than they used to, especially since they can get the information immediately.
2) Find your audience
Whether you’ve got valuable info you want to get into the public’s hands, or whether you are simply looking for more clients and customers, getting published on Kindle gives you an easy way to be found. Say you're a marriage counselor. Publish a book on Kindle and include information about your services, and maybe a free gift in the form of a special report or download. Then people will race to find you, buy your Kindle book, and then visit your website to collect their free gift -- and join your ever- growing mailing list.
3) Be an instant expert
Let's face it: People are impressed by authors. And Kindle makes it very easy to become an author. Once you have assembled your book, you can upload it to the Kindle store in less than an hour. Even better, English language books are generally approved within 24 hours.
Once you're published, just add the link to your email signature and start adding "Author of [Your book's name here]" after your name. You'll gain instant status, which will help you get more press coverage, more attention, and more customers.
4) It's easy and fast
As I just demonstrated, getting published on Kindle is not the sort of ordeal most people associate with getting published in the traditional manner. You upload your book and your cover, answer a few questions, create a description, and you're done.
5) You can earn royalties
Even better, getting published on Kindle is not only free, but you can earn royalties too. And a whole lot more royalties than you'd ever get from a traditional publisher. If you're publishing a print book with a traditional publisher, your share of the profits may be less than $1 a book. With Kindle, you can get up to 70% of the purchase price!
Of course, you need to sell books in order to earn royalties. The good news is that Amazon is giving you a hand there, too. Amazon actually helps you market your book in the Kindle store - and beyond, by providing a sales page, and by putting your book in front of browsers looking at related books.
Getting published on Kindle can be very rewarding. And considering how easy it is, there's little reason not to make the effort and add that "Author of..." tagline after your name.
First of all, you may wonder, why you would want to get published in a format that can only be accessed with a device that you may not even own... yet.
1) A voracious market
With more and more Kindle owners looking for information to add to their new reading devices, you’ve got a ready-made market. And if you have a book in the Kindle store on a topic they're interested in, they may well find it -- and buy it. With many Kindle books priced at impulse-purchase levels, people end up clicking "buy" a lot more often than they used to, especially since they can get the information immediately.
2) Find your audience
Whether you’ve got valuable info you want to get into the public’s hands, or whether you are simply looking for more clients and customers, getting published on Kindle gives you an easy way to be found. Say you're a marriage counselor. Publish a book on Kindle and include information about your services, and maybe a free gift in the form of a special report or download. Then people will race to find you, buy your Kindle book, and then visit your website to collect their free gift -- and join your ever- growing mailing list.
3) Be an instant expert
Let's face it: People are impressed by authors. And Kindle makes it very easy to become an author. Once you have assembled your book, you can upload it to the Kindle store in less than an hour. Even better, English language books are generally approved within 24 hours.
Once you're published, just add the link to your email signature and start adding "Author of [Your book's name here]" after your name. You'll gain instant status, which will help you get more press coverage, more attention, and more customers.
4) It's easy and fast
As I just demonstrated, getting published on Kindle is not the sort of ordeal most people associate with getting published in the traditional manner. You upload your book and your cover, answer a few questions, create a description, and you're done.
5) You can earn royalties
Even better, getting published on Kindle is not only free, but you can earn royalties too. And a whole lot more royalties than you'd ever get from a traditional publisher. If you're publishing a print book with a traditional publisher, your share of the profits may be less than $1 a book. With Kindle, you can get up to 70% of the purchase price!
Of course, you need to sell books in order to earn royalties. The good news is that Amazon is giving you a hand there, too. Amazon actually helps you market your book in the Kindle store - and beyond, by providing a sales page, and by putting your book in front of browsers looking at related books.
Getting published on Kindle can be very rewarding. And considering how easy it is, there's little reason not to make the effort and add that "Author of..." tagline after your name.
Sunday, August 17, 2014
Why Being a Kindle Author is a Growth Industry
The Kindle is hot. In fact, Amazon is selling more electronic books than print books these days. And getting published on Kindle is hotter still.
Here are seven of the biggest reasons why people have bought or will soon buy a Kindle, and why they'll be looking for a variety of books to read on their Kindles. Just put yourself in their shoes and you'll immediately see the growth potential:
1) It makes your library portable
Remember when the iPod first came out and you no longer had to lug around CDs
and cassette tapes when you wanted to be entertained on the road? In addition to the convenience, there was the sheer capacity of the iPod. You could store thousands of
songs in a device that fit in the palm of your hand, and you could access any of them
at a moment's notice.
Enter the Kindle. It has the same capacity for storage and instant access. You'll get weeks of entertainment in a device small enough to fit almost any purse, all accessible at -- you guessed it -- a moment's notice.
And unlike CDs and cassette tapes, books are heavy, so if you're a voracious reader, you no longer have to lug around pounds of books to ensure you won't get bored on even the longest flights -- or beach vacation.
2) It lets you add to your library from anywhere
This is where the Kindle does the iPod one better. Thanks to Amazon's Whispernet, you can add books and other documents at the click of a button. You can also subscribe to blogs, newspapers, and periodicals, and have them added automatically. Kindle makes it easy to keep up with what's happening, without having to squint at the screen of your smartphone or iPhone.
3) Kindle screens can be read in broad daylight
Unlike computer screens, Kindle screens are designed to imitate paper, and they are doing a terrific job. You can read them clearly in any kind of lighting, even in broad daylight while you're out lounging by the pool. Try that with your laptop!
4) Kindles are getting more and more affordable
When the Kindle first came out, it was kind of pricey. Of course that didn't stop a lot of technophiles from investing in one anyway. But it did keep more budget-conscious readers out of the loop.
That's no longer the case. Now, Kindles are just a fraction of the price they were when they first appeared, and at just over $100 for the least expensive model, they're flying off the shelves.
In part, that was to be expected since new technology tends to be more expensive for early adopters, but in the case of Kindle, sheer economics was probably driving the drastic cut in price. First, there was the growing competition from the Nook and other e-readers, and then...
Amazon realized that it was making far more money from selling books for Kindle than from selling the Kindle devices themselves, so it became a smart move to get those Kindles into the hands of as many people as possible so they could buy...Kindle
books!
And the more people have Kindles, the bigger the market for your own Kindle book.
5) The Kindle Store is Growing
Amazon's Kindle store is getting bigger by the minute. Sales of Kindle books are growing by leaps and bounds, and one way in which Amazon is trying to keep up with demand is by making it incredibly easy to publish books, blogs, and more to its Kindle store.
And that's where you come in as a potential Kindle author!
An ever-growing number of people are rushing to create content for Amazon's Kindle store. In fact, there is a lot of intriguing information available for Kindle that's not available in any other form. As a result, even more people are likely to break down and invest in a Kindle, which will lead to ever more readers who are shopping in the Kindle store for new information. And you could be right there to provide it!
Here are seven of the biggest reasons why people have bought or will soon buy a Kindle, and why they'll be looking for a variety of books to read on their Kindles. Just put yourself in their shoes and you'll immediately see the growth potential:
1) It makes your library portable
Remember when the iPod first came out and you no longer had to lug around CDs
and cassette tapes when you wanted to be entertained on the road? In addition to the convenience, there was the sheer capacity of the iPod. You could store thousands of
songs in a device that fit in the palm of your hand, and you could access any of them
at a moment's notice.
Enter the Kindle. It has the same capacity for storage and instant access. You'll get weeks of entertainment in a device small enough to fit almost any purse, all accessible at -- you guessed it -- a moment's notice.
And unlike CDs and cassette tapes, books are heavy, so if you're a voracious reader, you no longer have to lug around pounds of books to ensure you won't get bored on even the longest flights -- or beach vacation.
2) It lets you add to your library from anywhere
This is where the Kindle does the iPod one better. Thanks to Amazon's Whispernet, you can add books and other documents at the click of a button. You can also subscribe to blogs, newspapers, and periodicals, and have them added automatically. Kindle makes it easy to keep up with what's happening, without having to squint at the screen of your smartphone or iPhone.
3) Kindle screens can be read in broad daylight
Unlike computer screens, Kindle screens are designed to imitate paper, and they are doing a terrific job. You can read them clearly in any kind of lighting, even in broad daylight while you're out lounging by the pool. Try that with your laptop!
4) Kindles are getting more and more affordable
When the Kindle first came out, it was kind of pricey. Of course that didn't stop a lot of technophiles from investing in one anyway. But it did keep more budget-conscious readers out of the loop.
That's no longer the case. Now, Kindles are just a fraction of the price they were when they first appeared, and at just over $100 for the least expensive model, they're flying off the shelves.
In part, that was to be expected since new technology tends to be more expensive for early adopters, but in the case of Kindle, sheer economics was probably driving the drastic cut in price. First, there was the growing competition from the Nook and other e-readers, and then...
Amazon realized that it was making far more money from selling books for Kindle than from selling the Kindle devices themselves, so it became a smart move to get those Kindles into the hands of as many people as possible so they could buy...Kindle
books!
And the more people have Kindles, the bigger the market for your own Kindle book.
5) The Kindle Store is Growing
Amazon's Kindle store is getting bigger by the minute. Sales of Kindle books are growing by leaps and bounds, and one way in which Amazon is trying to keep up with demand is by making it incredibly easy to publish books, blogs, and more to its Kindle store.
And that's where you come in as a potential Kindle author!
An ever-growing number of people are rushing to create content for Amazon's Kindle store. In fact, there is a lot of intriguing information available for Kindle that's not available in any other form. As a result, even more people are likely to break down and invest in a Kindle, which will lead to ever more readers who are shopping in the Kindle store for new information. And you could be right there to provide it!
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