Five Ways in Which Publishing a Kindle Book Can Help Your Business

Being a Kindle author can be a huge help with promoting your business. Check out the following ways in which it can get you more visibility and clients.
1) The Instant Expert Effect
Most of us are impressed with published authors. And if you've already done article marketing, you've benefited from the expert author status you can get through having your articles published all over the web.
But imagine how this effect can get magnified by actually publishing a book! You can add "Author of..." after your name, and people will be mighty impressed. They don’t need to know it took you only a few hours and was less painful than a visit to the dentist.
2) Getting leads and new clients
With a book in the Kindle store, you have the opportunity to get "found" by people who would never find you otherwise. They might find you through a “related title: suggestion, or by a keyword search on your topic. If you have a compelling title and if you price your book to sell as an "impulse buy," they're likely to buy.
And that's when it gets interesting, provided you did your job well to turn your book into a lead generation device. This means that in addition to your book content, you offer the reader reasons to go to your website for more information. You can offer a free assessment, an audio download, a video series, a short report – the options are only as limited as your brainstorming power. You can even offer add-on events to go with your Kindle book, i.e., a webinar, a teleseminar, or even a whole series of webinars or teleseminars. All of those make great fodder for press releases.
Once they visit your site, you can capture their name and email address, follow up with them, and turn them into your customers.
3) PR/Press release fodder.
If you’re trying to gain attention in the press or push yourself up in the Google search engine results, you probably already know that press releases can be very helpful. The drawback is that you can have trouble coming up with newsworthy items to write about yourself. Enter the Kindle.
Whether you publish a new Kindle book, or the topic of your book is in the news, you’ve got a ready-made news hook at your fingertips. And that means... a legitimate excuse for issuing a press release.
4) Be found on Google
If you’re trying to bring traffic to your website through Search Engine Optimization (SEO), you may have noticed that Amazon is almost always on the first page. The strength of its reach coupled with its incoming links make it a natural SEO powerhouse. Now, through Kindle, you can harness some of that power for yourself! If you publish a Kindle book with a good title and a good description, chances are that people will find it on Google. And getting found on Google is the key to getting leads.
In this case, the leads may arrive in a roundabout way, via your Kindle book. But those leads are likely to be very targeted and will make excellent prospects.
5) There's no limit
One of the coolest thing about getting published on Kindle is that there's no maximum number of books you are allowed to publish. Instead, you can write and publish books on any number of keywords (and subjects), which will increase your chances of being found by your target market for even more terms. And as your sales increase, so will your royalty checks!